PROFESSIONAL BACKGROUND
Aaron Russell is an energetic and people-focused leader with over 15 years of experience across education, logistics, sports, and elite-level coaching. Known for his natural communication style and strategic mindset, he has held leadership roles in both education and corporate sectors, while also drawing on his extensive background in sports coaching to bring high-performance principles into every environment. His career highlights include serving as Head Coach for state-level AFL programs and working with the Gold Coast Suns and Brisbane Lions Academies, where he developed athletes and teams to perform at their best.
Current Role at NHFA
As Sales Manager at NHFA, Aaron is responsible for building and leading a dynamic team that connects aspiring fitness professionals with nationally recognised education pathways. He develops and executes sales strategies that focus on both growth and student outcomes, ensuring that every interaction is meaningful, supportive, and aligned with NHFA’s mission. His leadership helps drive enrolments while maintaining a strong emphasis on relationships and long-term success.
Collaboration & Impact
Aaron thrives on collaboration, working closely with marketing, operations, and coaching teams to create a seamless student journey, from first enquiry to course completion. His ability to blend strategy with empathy ensures NHFA’s sales approach is not only effective but also deeply aligned with the organisation’s values of empowerment and education.
Personal Touch
Outside of NHFA, Aaron enjoys all things AFL, bouldering, exploring the world and spending quality time with family and friends. His approachable nature and results-focused mindset make him a valued leader both within the team and in the broader NHFA community.
