PROFESSIONAL BACKGROUND
With more than 25 years in fitness, coaching, education, and elite sport, Jeff offers a rare combination of hands-on expertise, strategic leadership, and a deep passion for human performance. His career began in Adelaide as a squash professional, leading to international competition, ownership and growth of fitness businesses, and the mentorship of hundreds of trainers.
Career highlights include transforming Vision Personal Training Bundall from the lowest-performing site in the network to #1 in Queensland, consulting on the ground-up launch of a US-based company, worked at F45 HQ, overseeing performance for 110 franchises worldwide, delivering business coaching at scale and driving measurable results for owners and teams. And, most recently, leading a record-breaking recruitment drive across 41 locations as QLD PT Manager for Goodlife Health Clubs.
Current Role at NHFA
As Head Coach at NHFA, Jeff leads a high-performing team of all NHFA coaches across Australia, delivering nationally recognised Certificate III & IV in Fitness, Certified Nutrition Coach programs, and advanced business courses. He designs and implements systems that enhance student outcomes, strengthen coach development, and create lasting connections between education and the fitness industry.
Collaboration & Impact
Jeff works closely with campus teams, program developers, and industry partners to ensure NHFA’s education is both relevant and impactful. His leadership fosters a culture of excellence, collaboration, and innovation, directly supporting NHFA’s mission to shape the next generation of fitness professionals.
Personal Touch
Outside of NHFA, Jeff enjoys strength training, outdoor adventures, and continually expanding his knowledge of performance coaching. A devoted husband and proud father, he brings the same dedication, energy, and care to his family life as he does to his students – fostering a supportive and inspiring environment wherever he goes.
