PROFESSIONAL BACKGROUND
Jessica is a passionate and results-driven marketing professional with a creative flair for bringing brands to life. With experience across diverse industries including fitness, education, and aviation, she has developed and executed strategies that connect, educate, and empower consumers while driving measurable business growth.
Current Role at NHFA
As Brand Manager at NHFA, Jessica shapes the creative direction and brand strategy, bringing the organisation’s mission and values to life at every touchpoint. She leads with a balance of creativity and strategy, ensuring brand consistency across channels while driving campaigns that not only attract and inspire students but also empower graduates to thrive. Known for her collaborative approach, Jessica partners with teams across NHFA to innovate, elevate the brand experience, and strengthen NHFA’s position as a leader in health and fitness education.
Collaboration & Impact
Jessica works closely with internal teams, external partners, and creative professionals to craft cohesive brand experiences that truly resonate with NHFA’s audience. Through her collaborative approach and strategic execution, she helps strengthen NHFA’s reputation as a leader in fitness education while building lasting trust with both current and future students.
Personal Touch
Outside of NHFA, Jessica enjoys exploring local parks and markets with loved ones and expressing her creativity through projects like party planning, painting, and flower arranging. A proud mum, partner, and sister to nine, she brings the same balance of creativity, care, and commitment to her role—helping NHFA’s brand grow with authenticity and heart.
