PROFESSIONAL BACKGROUND
Kim has more than 15 years of senior leadership experience in business strategy and organisational development. With a strong foundation in both the health & fitness industry and the vocational education and training (VET) sector, he has led diverse teams and introduced systems that deliver real growth and efficiency. Throughout his career, his focus has been on building scalable solutions and empowering people to perform at their best.
Current Role at NHFA
As Chief Executive Officer, Kim oversees NHFA’s operational strategy and ensures every department runs smoothly. He works closely with the executive team to align processes with organisational goals, support program delivery, and maintain the highest standards of service for students and partners. His role is pivotal in translating strategic vision into actionable results.
Collaboration & Impact
Kim brings a rare blend of expertise across strategic business development, sales, marketing, and operational excellence, enabling a deep and practical understanding of market dynamics and the levers that drive sustainable growth. Recognised as a visionary leader, Kim fosters a high-performance, growth-focused culture, inspiring teams to strive for excellence while remaining agile in the face of change.
With a refreshingly unconventional approach to problem-solving, Kim consistently challenges the status quo, introducing innovative strategies that deliver measurable results. His forward-thinking leadership has been instrumental in advancing NHFA’s mission, delivering cutting-edge education, streamlining operations, and equipping the next generation of fitness professionals with the skills to thrive in an ever-evolving industry landscape.
Personal Touch
Away from the office, Kim is a proud “dog dad” to two Finnish Lapphunds, enjoys a round of golf, and is always looking for ways to keep learning and improving. His approachable style, knack for doing more with less, and commitment to excellence make him a respected and valued leader at NHFA and across the fitness and education community.
